Drytac welcomes back Wayne Colbath in the role of Vice President of Sales, USA

Richmond, VA. October 11, 2018: Drytac, an international manufacturer of self-adhesive materials for the print, label and industrial markets, has appointed Wayne Colbath as Vice President of Sales for the United States of America. With immediate effect, Wayne will be responsible for driving sales growth in the USA with a focus on Drytac’s broad range of large format consumable products.

Wayne rejoins Drytac from Kornit Digital where he held the position of Eastern Regional Manager for the USA & Canada. In this role he was selected as Global Employee of the Year for his ability to deliver sales growth throughout North America.

Prior to Kornit Digital, Wayne spent 13 years at Drytac, ultimately holding the position of National Sales Manager.

On Wayne’s return to Drytac, Hayden Kelley, CEO of Drytac, comments: “Many of our USA customers know Wayne from his previous tenure at Drytac. Throughout his time with the company he consistently delivered excellent results – we are delighted to welcome him back to the team!”

Wayne will be joining Drytac at the 2018 SGIA Expo in Las Vegas. Please stop by booth #2341 to say hello. Wayne Colbath can also be contacted by email at waynecolbath@drytac.com.

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Create ice-cool arena ads with adhesive media

Authored by Peter Bourgeois, Territory Sales Manager-Western Canada, Drytac

Hockey season is upon us, meaning plenty of action on the rink to come. But there are also lots of opportunities for grabbing spectators’ attention via advertising, in particular rink boards.

There are a variety of different materials, technologies and techniques that can be used for rink board advertising, depending on how long the graphics need to stay in place. Some local rinks have the same advertising boards on display for extended periods, while the NHL is short term, even to the point of changing graphics during a game between periods.

The basics, however, are the same: the material must be easy to apply and should adhere securely to the surface while on display but be easily removed with no residue when the campaign is over. Usually, they are about 28″ to 30″ high, so often rolls with widths of 60″ or 62″ are required so they can be doubled up.

It is not just the NHL that is using rink board advertising, many community and local rinks are using rink board advertising to build revenue. Tournaments and charity games often have sponsors who need in game recognition. These tend to be longer-term projects lasting days, weeks or even entire seasons. This sort of application would often be a removable vinyl that is laminated for extended longevity and abrasion resistance. Drytac offers several vinyl and laminates that are an ideal and affordable solution.

Drytac has produced several products for rink board advertising applications. In North America, Drytac’s Polar Transit is a product that can do double duty. Originally designed for bus advertising, many NHL rink board advertising campaigns use this product. As the name suggests, Polar Transit has great adhesion on smooth, flat surfaces such the sides of vehicles, but is also ideal for sports arenas – thanks to its rugged qualities, it’s used for advertising and signage that can last for up to three years. This matte white polymeric self-adhesive PVC film aids vibrant color printing with UV, latex, solvent and eco-solvent technologies and its removable gray acrylic adhesive makes it easy to apply and to take down when the game or season is over.

In Europe, Drytac’s Polar Premium R 80 can be used for flat or slightly curved surfaces, making it ideal for sports arenas in addition to vehicle livery. This polymeric self-adhesive PVC film has a high opacity and consistent white point that provides an excellent printing surface with UV, latex, solvent and eco-solvent technologies. Its removable grey solvent adhesive makes it easy to apply and to take down when needed. It also has up to a seven-year durability when paired with a matched overlaminate.

Take a look around Drytac’s other Polar products designed for windows, floors, walls, POP displays and more, helping you create ice-cool graphics.

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