Creative print company Creative Silhouettes has completed an attention-grabbing project for Hobo, printing and installing graphics in ten new stores in just seven days. To ensure consistent results across a range of environments, Drytac Polar Grip was used across the whole campaign.
Established in Vaughan, ON seven years ago, Creative Silhouettes specialises in wall graphics and decals. Seventy per cent of its business is large self-adhesive vinyl for offices and retail stores, 80 per cent of which is also installed by the team. Apple, Ubisoft, TMX and Oxford Properties are among its big-name clients.
In April 2020, Creative Silhouettes completed a major project for Hobo Cannabis Company, which was opening ten new stores in the Greater Toronto Area as part of a 30-branch expansion across Canada. As each retail space was different, Creative Silhouettes needed a vinyl product that could meet every demand.
Giovani Pereira, Project Manager and Business Development at Creative Silhouettes, comments on the project: “Our deal with Hobo was to wrap ten entire stores regardless of the surface of the walls – and every one had different surfaces, such as brick, stucco, painted wood and rusted metal.
“ND Graphics are our primary supplier of vinyl and equipment so we went to our contact Dwayne Burton for advice. He recommended Drytac Polar Grip and we undertook several print and install tests on all rough surfaces, including floor, and they all worked well.”
Creative Silhouettes printed the black-and-white wall graphics with photographic details on its HP Latex R1000.
“Using Drytac Polar Grip we took care of all Hobo’s stores across Toronto, printing and installing graphics in ten stores in seven days.”
Drytac Polar Grip is an 80 micron (3.2mm) white polymeric self-adhesive PVC vinyl designed for interior and exterior wall graphics, offering durability of up to five years. Its high-bond adhesive is compatible with a wide range of surfaces including metal, plastic, wood, glass and brick and has been rated for fire safety to meet the requirements of public spaces. It performs brilliantly with latex, UV, solvent and eco-solvent printing technologies and is available in White Matte and Gloss finishes.
Authored by Shaun Holdom, Global Product Manager, Drytac
Social distancing has become standard practice across the world in recent weeks. As businesses and public spaces reopen or prepare for a swell in customer numbers, it’s essential to provide guidance in the form of graphics. Whether they are floor graphics designating to stand apart, or wall or window decals informing shoppers of a new queuing system, printed displays are reliable form of direction.
Furthermore, during periods of social change or difficult trading conditions, every business needs to stay relevant. Retailers and other public-facing companies need to grab their customers’ attention – and not just once, but time and time again to retain an ongoing, loyal relationship. Installing temporary graphics is an effective, affordable way to regularly refresh a brand and promote up-to-the-minute messages.
Temporary graphics offer almost unlimited creative potential. It’s possible to wrap whole buildings, inside and out, with colourful designs and branded messages. Walls, windows, doors, ceilings, elevators, stairs, floors, shelf edges, counters – you can advertise in 360º. However, with so many options to choose from, it’s possible to overwhelm customers.
Instead, choose your graphics carefully for the biggest impact. Focus on one or two parts of your space – for instance the windows or the walls – and refresh them regularly to engage with your market more effectively, and more long-term, than a flood of permanent graphics. Short-term graphics need to be applied quickly and, just as importantly, replaced quickly too. Drytac has a large selection of short-term graphic solutions that can be applied by hand with no specialist equipment – and no need to hire a professional installer – and can be removed cleanly without leaving adhesive residue. These products can also be layered over existing graphics, speeding up installation further.
Graphics media also need to withstand the duration of the promotion without fading, ripping or curling at the edges. In short, they shouldn’t attract attention for the wrong reasons. To meet these requirements, it’s important to use the right graphics media for each job. Using a product just because its sticks to brick or glass can result in problems down the line.
There are a lot of self-adhesive films and mounting adhesives on the market that have been designed for specific applications, such as window graphics. They will have been developed as an ideal blank canvas for vibrant prints, to be easy to install, to offer durability against everyday wear and tear, and to be simple and clean to remove without residue. For example, Drytac SpotOn vinyl films feature adhesive arranged in a unique dot pattern that assists air egress, removing bubbles upon application and easing removal. Drytac SpotOn White and Drytac SpotOn Clear monomeric PVC films perform brilliantly on window glass, showcasing promotional messages at their best, and can be repositioned and removed easily without leaving smears.
Similarly, Drytac ReTac Smooth 150 polymeric PVC film is coated with ReTac ultra removable and repositionable adhesive which makes it easy to get the installation of wall and window graphics just right. Alternatively, Drytac WindowTac is a clear, double-sided mounting adhesive with a unique embossed release liner, that allows printed temporary graphics to be easily installed onto glass, acrylic and other non-porous surfaces.
Drytac has also recently launched Protac Antimicrobial in the UK, a new laminating film that contains antimicrobial additives to protect graphics and surfaces against bacteria and fungus. These growth inhibitors are added to the film during the manufacturing process to ensure even distribution and durability throughout the life of the graphic, even after repeated cleaning. Protac Antimicrobial is suitable for graphics installed in hospitals, schools, restaurants and retail environments where hygienic is crucial.
Many graphics products are designed for multiple applications but check their suitability for your specific project before use, to ensure compatibility with the surface, environment temperature, cleaning products and, importantly, required levels of safety. On flooring, only specialist floor graphics media should be used as these products have been rated for slip hazards, for example. In any public space it’s essential to use media that has a fire rating too. For outdoor applications in extreme temperatures, product ranges such as Drytac Polar may offer the extra durability you need. There may also be environmental guidelines to follow, so check how used graphics media can be recycled. For advice, get in touch with a Drytac expert.
Get your temporary graphics correct now to retain your customers into the future.
This clear film is composed of a textured polyester with a hard top coat. The antimicrobial additives are incorporated during the manufacturing process to ensure even distribution throughout the top coating. These antimicrobial agents disrupt the microbial cell wall of bacteria and fungus, inhibiting growth up to fifteen years. The film’s chemistry also provides scratch and chemical resistance which allows daily cleaning without loss of effectiveness.
Thanks to its reliable and consistent protection from contaminants including MRSA, streptococcus, E. coli, salmonella and more, Protac Antimicrobial is ideal for use in environments where hygiene is of particular importance, such as hospitals, schools, nurseries, restaurants and cafeterias.
It also provides extra peace of mind for anyone conscious of hygiene on surfaces such as counters, control panels, door plates, switches and equipment, and on signage and POP graphics and displays. Its textured yet clear finish ensures colours are not diminished while providing good resistance to abrasions.
Drytac – a leading international manufacturer of self-adhesive materials for markets including large format print and signage – has developed Protac Antimicrobial with a solvent acrylic adhesive for permanent applications and comes with an indoor durability of up to fifteen years.
“Protac Antimicrobial is ideal for preventing the growth and spread of bacteria from touch surfaces,” comments Shaun Holdom, Global Product Manager for Drytac. “Its applications in environments such as hospitals and health centres are practically limitless, with many more potential sites in retail, education, transport and hospitality. For anyone with concerns about hygiene and contamination, this innovative product can help.”
Drytac Protac Antimicrobial has a thickness of 150μ (6 mil), a width of up to 1200mm and a textured matte finish.