Guest Authored by Brad West, Director, Wide Format Media UK & Ireland, Premier.
In today’s print industry, margins are tighter than ever, and for print service providers (PSPs), it’s tempting to chase the lowest price when sourcing media for a job. However, what looks like a saving on paper can often end up costing far more in the long run. We asked Brad West, Director of Premier’s Wide Format Media UK & Ireland Division, for his insights.
“The key to maintaining quality and fostering success is understanding the difference between price and cost,” explains Brad. “While price is the upfront spend, cost includes every factor that affects efficiency, quality, and client satisfaction throughout a project.”
Key Considerations to Include
Runability and Print Quality
Lower-cost media can slow down production, cause jams, or result in poor print quality. High-quality liners and face films may cost more initially, but they minimise downtime, reduce waste, and ensure consistent results.
Ease of Application and Removability
Time is money. Materials that are simple to apply and remove can significantly reduce labour costs, speed up turnaround, and prevent errors that require rework.
Reliability
Being assured that your media will perform every time is the best way to protect your reputation. Using reliable products therefore minimises unexpected issues, whether it’s bubbling, wrinkling, or poor adhesion.
Customer Service and Expert Advice
Advice from industry experts is worth far more than simply receiving a box of material. Choosing a supplier who can guide you on media selection and installation ensures the right product is used the first time, thereby avoiding costly mistakes.
Client Satisfaction and Retention
Ultimately, delivering a high-quality, hassle-free installation strengthens client relationships. Getting it right the first time builds trust, repeat business, and a reputation that drives growth.
”At Premier, we understand that value goes beyond price,” says Brad. “Our partnership with Drytac is built on the same ethos: supplying media that performs, supported by expert advice. From durable films for long-term graphics to removable solutions for temporary installations, we focus on helping PSPs achieve high-quality results while saving time and money.”
At the end of the day, choosing the right material isn’t just a purchase. It’s an investment in efficiency, quality, and client satisfaction. When you focus on cost rather than price, you protect your bottom line and deliver work your clients can rely on.
For more on how Drytac and Premier can help your print projects succeed, visit www.drytac.com or contact Premier for expert guidance on selecting the right media for every application.
