Building a bond with adhesive solutions

Authored by Glen Fitzgerald, Technical Sales Manager at Drytac.

Adhesives are one of the most common and necessary components of many applications across a whole host of markets and industries. With this wide-ranging demand and use comes the core challenge for manufacturers and suppliers – how are you able to offer a product that can deliver on all these project types?

The most important factor for any supplier in this market is to listen to what the customer is trying to accomplish, then look at ways at how to work with the client to both design and manufacture products that meet their exact needs.

Industrial tape converters certainly have the option to supply their own materials, but there is also the opportunity to work with other specialist providers in this sector to ensure they are delivering the absolute best solution to the customer.

This is where Drytac comes in; we can help with our different face materials or adhesives and release liners in stock to choose from. These materials have an extremely successful track record in some of the most demanding applications in the large-format graphics market but these skills are easily transferable to other industries such as medical, transportation, renewable energy and packaging, thus opening up their use across all manner of applications.

Remaining on the subject of the wide-ranging use of adhesive products in projects of all shapes and sizes, there are some more unique and challenging applications that require customised adhesives and materials in order to succeed.

Again, Drytac is ideally positioned to advise and support with these trickier jobs. Customers are able to create their own adhesive-backed materials and then laminate, slit or die cut to the customer’s specifications, once again ensuring you deliver exactly what they want, all with high-quality results.

At Drytac, we actively encourage customers and partners to challenge us with their own specialty material performance requirements. Working together, our specialist and highly experienced team will custom engineer and manufacture a pressure-sensitive adhesive to meet the unique needs of any job.

Finally, it is only right to address the elephant in the room that is seemingly impacting almost all markets and industries around the world – issues with the supply chain.

Be it the ongoing situation in Ukraine, Brexit, or the lasting effects of Covid-19, many companies are finding it hard to get their hands on some of the most common raw materials required to produce adhesives. As such, this makes developing new or custom products a rather tricky, and often slow, process.

However, at Drytac, we have a huge stable of raw materials that we use to produce a wide range of adhesives materials. With such a large amount of materials available to us, we are able to keep all product ranges fully in stock, as well as work with customers to develop bespoke solutions for their individual jobs, thus significantly reducing lead times.

Please note: Glen Fitzgerald will be in attendance at Foam Expo North America in Michigan, USA, between 28 and 30 June 2022. If you would like to schedule a meeting with him at the event please reach out to him via LinkedIn or by email glenfitzgerald@drytac.com.

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Profit from Drytac’s pattern coating science

Authored by Phil Webster, Head of Industrial Sales, EMEA at Drytac.

Adhesives are absolutely critical to the success of applications across a range of sectors. Simply put, if you get this choice wrong, then you put the entire project in jeopardy and run the risk of undoing your hard work earlier on in the process, thus costing you valuable time, money and, potentially, repeat business.

To make sure you avoid this, before commencing a project that requires an adhesive solution, no matter what industry you are working in, you should take a look at the products available to you on the market.

A great starting place would be media with pressure sensitive adhesive; this type of adhesive offers a reliable way of keeping your application in place for as long as required. Be it medical, label, filtration or even construction applications, this will give you and your client peace of mind.

There are three core pressure sensitive adhesive technologies to choose from: water-based, solvent-based and hot melt. All of these options offer properties that make them better suited to certain jobs, whether that is a BS5609 certified durable label or a double-sided technical tape.

For this reason, it is key to check all the criteria with your supplier to ensure that you are matched with the right product that will meet the relevant requirements for your application.

Taking this a step further, Drytac, which offers products across all the main adhesive technologies, has developed a pattern coating process to apply adhesive in dots, lines or various differing shapes to offer maximum performance to customers.

The core benefits of this pattern coating process include the flexibility available to users, whereby the dot size, spacing frequency, thickness and overall coat weight can be tailored to each customers’ specifications, thus delivering a solution unique to their requirements.

Low adhesive coverage also enables permeable materials to be laminated and remain breathable, improving the overall performance of the application, while high moisture vapour transmission rates are also possible using this technique.

Another advantage of pattern coating is the reduced consumption of adhesive products. Coverage can be as low as 15%, which will significantly lessen the amount of adhesive that customers need to complete a project, helping them save on material costs.

Materials with pattern coated adhesive are also incredibly easy to apply to a wide range of surfaces, without trapping air underneath. The specially developed process allows air to escape between the patterned adhesive, thus removing one of the most common issues when it comes to applying products.

Pattern coating is available across both water-based and solvent-based adhesives, meaning there are a variety of options for users, especially those that are seeking more planet-friendly materials for their work, with water-based technology achieving a more eco-conscious solution.

Drytac’s pattern coating is key to its SpotOn range of printable, self-adhesive products, which are designed for easy application to walls, floors and windows.

Upon application, the dot pattern allows air to flow through the spaces between the adhesive dots without creating bubbles. The graphics can be applied – using the dry method – and removed, without the need to get professional installers involved.

Pattern coating is one of the most unique coating options available to other manufacturers and coaters as part of Drytac’s Custom Coating service. The company provides major manufacturers with pattern coating options to utilise on their own products.

The fact is that there are many applications for pattern coating across multiple diverse markets. To find out more about Drytac and its wide range of adhesive solutions, please click here.

For more information on Drytac’s coating services, please email coatinguk@drytac.com.

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Add an extra dimension to your graphics with clear varnish

Authored by Gareth Newman, Academy Manager at Drytac.

Like its lamination cousin, varnishing was previously seen as a process that was only really useful for adding an extra layer of protection to a piece of printed work without impacting the image underneath.

However, fast-forward to the modern market and while varnish does indeed play a critical role in protecting printed work from damage, it is now regarded as a tool that can help add a whole new dimension to applications – particularly those in the wide-format print sector.

At Drytac, we have seen clear gloss varnish being used much more effectively in wide-format print, with customers coming up with a range of innovative ways to add that extra bit of sparkle to applications with this tried and highly trusted technique.

Perhaps one of the best examples of this innovation at work is with wallcoverings. Often in this area, applications can be rather flat and stagnant, not offering a great deal to passers-by or to customers inside venues such as restaurants or cafés. However, the simple step of adding a clear varnish can add a whole fresh look to the piece, making it much more likely to achieve its primary goal of attracting the attention of consumers.

Drytac customers working with ReTac Smooth 150 polymeric PVC film or ReTac Textures embossed film can add a layer of varnish to their printed work, allowing them to bring greater depth to the texture of the printed piece or even insert additional pattern designs to the application.

Evidence of innovation with varnish goes much further and can also be seen when working with both stickers and decals. A clear varnish can add a tactile finish to a normally flat decal, thus shining a new light on the application and helping it come to life in an eye-catching way.

Further still, varnish can play a vital role in applications where Braille is required. You can add a layer of clear varnish to media with ADA/UEB criteria, such as Braille signage environments, which could in turn open doors to new work.

Aside from the obvious benefits of adding extra value for customers, there is also a point to be made in term of costs. By using clear varnish, you can reduce the amount of waste ink by turning it into more eye-catching prints that can boost profitability.

We have seen a trend where customers are now starting to use the clear varnish – that had been previously under-used – and adding an extra dimension to flat, sometimes bland, print jobs.

However, while all the above may be true, it is important to remember how clear varnish is only an option when printing with UV technology.

Luckily for us, there are all sorts of UV printing machines on the market today, and plenty of high-quality inks to accompany them, so varnishing, and its benefits, is an option available to print service providers of all shapes and sizes.

If you have any other questions, please fill out the below and we’d be happy to help!

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Test and approve to save time and costs

Drytac Polar Grip

Authored By Michael Morano, North American Sales Support Specialist, Drytac

Material choice is an incredibly tricky process and can cause all sorts of headaches for print companies. After all, if you don’t get this decision right, you put the quality of valuable projects at risk and could incur additional, unnecessary costs.

Incorrect media choice could lead to in-house issues such as having to re-print jobs if you selected the wrong material in the first instance, while when working on-site, using the wrong media could damage a surface, which could then mean further costs to repair.

For this reason, you should never underestimate the importance of specifying the correct film and laminate; doing so will save you time and money.

While all print shops may not always have the luxury of being able to test and approve a material, not doing so for a difficult application or particularly challenging install could cause serious issues.

There are several key factors that you should be looking out for when testing your chosen materials. These include ease of installation, the time it takes to install the material and also how long it takes you to remove the graphic.

It’s important to remember that not all adhesives perform the same way; each product brings with it different features that can help this process. For example, some will carry a dot or air egress adhesive, while others may have clean removal science, allowing for them to be removed after use without leaving any residue or damaging the surface underneath.

Then there is the strength of the adhesive, which again differs from product to product. With any complicated installation, you should always look to perform an adhesive adhesion test to ensure it will apply to the surface, remain in place for the desired amount of time and be removeable when the project is complete.

Similarly, not all surfaces are the same and each will cause materials to perform differently. If you are installing graphics on low-energy or rough surfaces, this may require selecting different products than you would when applying materials to surfaces such as smooth walls and floors.

Drytac is the leading solutions provider when it comes to adhesive materials and can work with customers to ensure they select the right product for their project. The unique adhesive science on Drytac products creates print media and protective films that deliver outstanding results time after time.

At Drytac, we have several solutions for rough surfaces. Drytac Polar Grip is a polymeric self-adhesive PVC film, that is designed to deliver up to five years’ indoor or outdoor durability thanks to its unique high-bond adhesive. It is flexible, making it ideal for curved or rough walls and comes in a choice of matte or gloss finishes

For example, Drytac SpotOn products feature removable dot pattern adhesive science, making the media incredibly easy to apply and remove, making it the ideal choice for projects such as window, wall and floor graphics.

Drytac also offers Drytac Retac Smooth products, such as ReTac Smooth 150, for wall graphics. These films feature permanently peelable adhesive science, offer indoor and outdoor durability, are easy to apply and can be removed without leaving residue, even years later.

To make the test and approve process that much easier, Drytac offers printable films in smaller roll sizes of 25.5”x 10ft, as well as over-laminate samples of 25.5” x 15ft and 8.5” x 11” printed hand swatches of most our products.

With Drytac sample rolls, you can produce a sample print add an over-laminate and present a mock-up to your client for approval, ensuring you are achieving the desired results before committing to the full project.

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Can you coat it? Yes, Drytac can!

Authored by Glen Fitzgerald, Technical Sales Manager of Industrial for Drytac North America.

Selecting the right adhesive is critical for the success of many different types of applications and projects. Simply put, if you do not get this choice right, you risk ruining the hard work you put in to creating the application and put the entire job and installation in jeopardy.

In my role at Drytac, it is my responsibility to grow the custom coating side of the business and our existing product offering. This covers both signage and print applications, as well as a range of key manufacturing industries such as medical, renewable energy and transportation, where Drytac is challenged to provide the right adhesive for all kinds of projects.

A big part of my focus is introducing industrial tape converters to Drytac as a partner to help fabricate PSA components that are an integral component of a manufacturer’s final product. The adhesive choice is very much an important part of this process.

Initial tack or wet grab, shear strength, optical clarity, colour, permanent or removable characteristics, temperature and solvent resistance all need to be considered when designing a custom tape or adhesive to a specific customer application. If the wrong adhesive is chosen, it can lead to product failures which can damage the reputation of our customer’s final product.

With that in mind, what should companies look out for when selecting adhesive materials for work? First and foremost, you need to consider the quality of the product you will be working with and the reputation of the manufacturer that supplied the material. As is the case with all kinds of material, you get what you pay for, and opting for cheaper, less-known brands can be a bit of a risk.

Next, do some research into the type of technical support you will get from the tape manufacturer. Not only is the adhesive choice important for the final product, but the other components play just as significant a role. The adhesive carrier and release liner, if required, are critical for the overall performance of the tape throughout the manufacturing process, from coating the material, to the converting or fabrication of the product to the final use of the tape in the manufactured component.

Finally, consider the level of post-sales customer support you are likely to receive from the tape manufacturer. Once the tape is produced and sold, customers need the proper level of support to ensure that they receive their product on time every time. It is for these reasons that Drytac is extremely well placed to help customers from a wide range of markets with their adhesives queries, no matter what base materials they are working with.

The Drytac team can help with customers’ most challenging applications or ideas by serving as a design consultant and sounding board throughout the product development process. The technical sales and engineering teams can assist with proper material selection, functional prototypes and working with our tape converting partners to bring your product ideas to market.

We have plenty of examples of how by working with customers, they have been able to use Drytac adhesives new products across areas such as renewable energy, PSA labels, point of purchase display, military, and wallcoverings. The knowledgeable and experienced Drytac team, working out of our manufacturing facilities in North America and UK, help to establish a global footprint for your ideas

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Understanding the true value of mounting adhesives

Authored by Jerry Hill, Vice President of Sales, Drytac

Mounting adhesives, sometimes referred to as double-sided adhesives or double-sided mount film, were used extensively in the early days of digital imaging, but their use has waned as the availability of speciality adhesive-backed media has increased. 

However, this practice is by no means obsolete, with mounting adhesives still having plenty to offer the modern-day print businesses due to the fact they can be used across a wide range of applications.

So, what is a mounting adhesive? The construction of a mounting adhesive consists of two layers of adhesive separated by a carrier film and protected by a release liner. Most mounting films used in digital imaging utilize pressure-sensitive adhesive, but there are some heat-activated versions available to the market.

Most mounting films are self-wound, meaning they come with one release liner leaving one side of the adhesive exposed as it winds off the roll, while some products come with two protective liners.

Going back around to the main point, in these modern days of speciality, adhesive-backed media, why would you need a double-sided mounting film? Simply put, they offer an excellent solution for a range of jobs and application work.

First off, mounting adhesives allow for double-sided printing on the front and back of media, which opens up the use of a product in a number of areas and offers a tremendous amount of flexibility to the user.

Mounting adhesives also allow the printer to address various needs for permanent, removable, and repositionable applications for work such as wall and window graphics, again increasing the overall level of flexibility for the user and allowing them to take on all sorts of work.

Focusing on application types, mounting adhesives allow users to make their own decals out of any type of media. This is especially beneficial when you need to address fast turnaround work or produce a job quickly and may not have any adhesive-backed media. It also lets you use existing media that you may have in stock, especially for short runs, saving both time and money.

Similarly, flexibility can also be seen when working with photographic film and papers that are liquid processed, which in turn means an adhesive-backed version is not practical, leaving mounting adhesives as the ideal choice.

Offset printers also understand that they can create print jobs faster and cheaper on the press and then apply the adhesive rather than print directly to adhesive-backed media. As such, this technique allows them to win more jobs.

Finally, it is important to consider customer preference. Some end-users have certain media that is specified for a print job and may not be available in an adhesive-backed version, so it may be that your only option is to use mounting adhesives to complete the job at hand.

The bottom line is that mounting adhesives can help save money, solve speciality needs, and, most importantly, enhance the creative process of building digitally printed graphics. 

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In case you missed it: Drytac’s blogs in 2021

Throughout 2021, Drytac has published a plethora of blogs on wide-ranging topics. We kicked off the year with three guest blogs from HP, Fujifilm and Roland focused on ink chemistry, before moving onto our own antimicrobial films and the science behind them.

Other articles covered graphics applications and their installation and removal, while future trends for floor graphics and seasonal work were also investigated. In August, Dennis LeBlanc, Territory Sales Manager at Drytac questioned whether to laminate or not to laminate, while in September Gareth Newman, Drytac’s Academy Manager, offered his top tips on installing double-sided window graphics.

All of these blogs can be found below, so if you have time over Christmas you might like to expand your knowledge in the ever-growing sector for adhesive print applications.

Building a bond with adhesive solutions

Authored by Glen Fitzgerald, Technical Sales Manager at Drytac. Adhesives are one of the most common and necessary components of many applications across […]

Profit from Drytac’s pattern coating science

Authored by Phil Webster, Head of Industrial Sales, EMEA at Drytac. Adhesives are absolutely critical to the success of applications across a range […]

Add an extra dimension to your graphics with clear varnish

Authored by Gareth Newman, Academy Manager at Drytac. Like its lamination cousin, varnishing was previously seen as a process that was only really […]

Test and approve to save time and costs

Authored By Michael Morano, North American Sales Support Specialist, Drytac Material choice is an incredibly tricky process and can cause all sorts of […]

Can you coat it? Yes, Drytac can!

Authored by Glen Fitzgerald, Technical Sales Manager of Industrial for Drytac North America. Selecting the right adhesive is critical for the success of […]

Understanding the true value of mounting adhesives

Authored by Jerry Hill, Vice President of Sales, Drytac Mounting adhesives, sometimes referred to as double-sided adhesives or double-sided mount film, were used […]

Capitalising on rising demand for seasonal work

Authored by Shaun Holdom, Global Product Manager at Drytac The holiday season has, and always will be, a hugely important time of the […]

How to use your applications to sell services and products to customers

By Peter Bourgeois, Territory Sales Manager at Drytac. Traditionally, the main focus for print service providers has been to promote their services and […]

Making an impact: How to create double-sided window graphics

Authored by Gareth Newman, Academy Manager, Drytac Window graphics are now regarded by many brands as a key part of the marketing mix. These […]

To laminate or not to laminate? That is the question.

Authored by Dennis LeBlanc, Territory Sales Manager – Eastern Canada, and the Greater Toronto Area at Drytac To laminate or not to laminate? […]

Setting out your stall with countertop graphics

Authored by Shaun Holdom, Global Product Manager When it comes to capturing the attention of – and interacting with – people in today’s […]

How to apply media to bricks for wall and floor graphics

Authored by Gareth Newman, Academy Manager, Drytac Graphics can be incredibly impactful, changing a room – or even a whole building – with [...]

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Capitalising on rising demand for seasonal work

Capitalising on rising demand for seasonal work

Authored by Shaun Holdom, Global Product Manager at Drytac

The holiday season has, and always will be, a hugely important time of the year for print, graphics and sign companies, with the festive season providing a whole range of opportunities for work and business growth.

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

And while seasonal graphics present a huge opportunity for any retailer or customer in the hospitality, entertainment and retail sectors, these graphics applications are typically planned well in advance and offer print service providers the chance to offer a wide variety of solutions.

But when it comes to Christmas, or indeed any other seasonal promotional graphics, it is critically important to remember the fact that the solutions need to be short-term, easy to apply, and easy to remove, as well as fit in with traditional branded longer-term graphics.

Applications of this kind are primarily used to maximise customer engagement – whether that is a brand seeking to connect with consumers about special offers on products, or a retailer creating a festive window display to try and entice shoppers inside the store.

For this reason, windows, walls, and floors are all ideal places to position short-term graphics and offer prime locations for brand awareness and seasonal messaging.

Then there is the consideration as to how you will make these graphics ‘pop’ and grab the attention of consumers among a sea of festive promotions. Much of this will come down the type of printer you are using to create the graphics, as well as the material you are using. 

With the development of printers that now incorporate white inks, print service providers (PSPs) can use a wide range of clear materials. In addition, cost effective double-sided graphics can be created with relative ease.

Then there are the advancements in adhesive technology; there are now more products that are very easy to apply and do not require professional installers. These graphics can be fitted by the employees working at a store or restaurant simply and quickly, removing additional requirements for specialist installation and making the whole process easier for everyone involved.

As such, PSPs can quickly create and deliver seasonal graphics that can be despatched to multiple sites or locations. Print companies can also even adapt the marketing message used on the graphics to meet specific requirements based on those locations.

While Christmas may be the “big show” for many brands and retailers, seasonal graphics are so much more than the festive season and offer opportunities to print service providers throughout the year.

From New Year’s Eve celebrations and romantic Valentine’s Day displays to colourful Easter graphics and spooky Halloween promotions, there are plenty of opportunities to capitalise on the demand for seasonal work.

The key to success is being creative and offering your customers imaginative graphics that can be easily installed and removed. There is practically no surface that cannot be customised to showcase promotional messages to customers, so get creative!

To find out more about Drytac and its wide range of adhesive solutions, please click here.

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How to use your applications to sell services and products to customers

By Peter Bourgeois, Territory Sales Manager at Drytac.

Traditionally, the main focus for print service providers has been to promote their services and products to customers to win new and repeat business. However, in what is now an incredibly busy market where many companies are offering similar services, it may be time to alter this approach to help your business stand out from the crowd.

A recent study from Forrester Research found companies that sell services or products with a vision of what customers can actually achieve have a 74% chance of winning a deal. To put it simply, rather than solely focusing on showcasing your products’ technical specifications, you should instead consider highlighting what you can actually do with them – and showcase all the weird and wonderful applications they can be used for.

This is certainly true of the sign and graphics industry, where this alternate way of working translates to application selling.

Rather than pitching the type or brand of media, you should instead help your customers see what can be created using your products. Doing this allows the customer to see the opportunities they can access and provides them with food for thought when it comes to developing innovative graphics.

This type of application selling also speaks to the customer’s wallet and helps them visualise sellable products. Even if the time is not right, they will remember you when these opportunities do come up.

Here at Drytac, we manufacture a wide range of unique and high-quality adhesive media for retail, and while we could easily go on and on about the technical specifications of these products – all of which can be accessed online or via data sheets anyway – we instead focus on what our customers can achieve by working with these materials.

Rather than looking at a piece of sticky print media, customers are instead seeing the many types of applications the products can create, thus making it a much more sellable product. These specific jobs and applications allow printers to pitch real world products and visualise solutions.

Here is an example of the two approaches to selling this type of media. If we were to go along with the technical approach, we could explain to customers that Drytac SpotOn Clear Monomeric Gloss PVC film is easy to apply, repositionable, removable and can be printed with most wide-format Ink sets, while sister product Drytac Polar Blockout is an opaque PVC backer that can be printed on one side and has a permanent adhesive.

However, if you were to focus on the application instead, we can tell customers that by using these products, they will be able to create stunning, two-sided POP applications for windows that can be easily installed without bubbles or peeling, has no light bleed through and can be repositioned and removed without leaving residue.

The Mirage hotel and casino complex in Las Vegas features dramatic wall murals printed on Drytac ReTac Textures completed by Screaming Images

Here is another example. We could sell Drytac ReTac Textures as a 6-mil PVC with an embossed finish and a unique adhesive that is repositionable and can be removed without causing damage to drywall or other surfaces, while adding in that it is also HP Latex certified.

Taking the application selling approach, we can instead explain how the film can be used to create vibrant murals with depth and texture, can be installed with ease and removed without leaving any residue or causing damage to the wall surface, even after several years of use.

So, next time you are talking to a printer about the materials you have, focus on the applications and help them to visualise the products they can create and sell. You will almost certainly find that they will come back to you time and time again because you are giving them solutions and ideas.

To find out more about Drytac and its wide range of adhesive solutions, please click here.

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Making an impact: How to create double-sided window graphics

How to create double-sided window graphics Drytac

Authored by Gareth Newman, Academy Manager, Drytac

Window graphics are now regarded by many brands as a key part of the marketing mix. These graphics are an inexpensive form of advertising that retailers can easily apply – themselves – to windows in order to capture the attention of passers-by.

But why not take this a step further and maximise window space to capitalise on more marketing opportunities inside the building too? Double-sided window graphics allow marketers and brands to do just this, with such applications reaching consumers both inside and outside stores.

This double-impact marketing can also be achieved without affecting the amount of natural light that would otherwise be blocked when using other forms of large-format print marketing materials such as posters or signage. Specialist films allow light to pass through and continue to brighten up the store.

In addition, installation time is drastically cut when using double-sided window graphics over other forms of applications. As the film vinyl is printed on both sides – either with the same or a different design – it would only need to be applied once rather than having two separate pieces of print.

In terms of the type of material you can use for these applications, there are a number of options available. You could opt for a clear media such as Drytac ViziPrint Deco with five layers of print: mirrored CMYK, white, black, white and forward-facing CMYK.

Another option would be a white block-out material that can be paired with a clear print media. Here, you can pair the adhesive white blockout film, printed with a forward-facing graphic, with a reverse-printed graphic on a clear film – all without the need for white ink.

For this secondary method, one product that would fit the bill is Drytac Polar Blockout, which can be paired with Drytac SpotOn Clear Gloss or Polar Premium Clear Gloss to achieve this effect.

When it comes to mounting the graphics, a clear double-sided mounting adhesive can be applied to one side of a double-sided print on synthetic paper or other cardstock. This can be done using any printer that can print double-sided pieces, including standard, residential printers. Options for this method include WindowTac and ReTac Duo, both of which are available from Drytac.

We are yet again approaching the busiest time of the year for retailers and with shoppers back on the high street this year, shops look set to be busier than ever in the lead up to the festive season. Capturing the attention of consumers will be vital and double-sided window graphics offer shops a clear advantage in the battle for customers.

To find out more about Drytac and its wide range of adhesive solutions, please click here.

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