One film does not fit all – Why specialist products can pay off

A multi-purpose graphics film could seem like a good deal, but you may end up spending more money and time than you bargained for. Jerry Hill from Drytac explains why.

Authored by Jerry Hill, Vice President of Sales, USA, Drytac

The term ‘multi-purpose’ sounds great. One product for different applications, helping your business keep costs low and stock keeping units (SKU) simple – what’s not to like? However, in reality, that smart multi-functional product will be better for some jobs than others, in terms of appearance, performance, cost efficiency and longevity. This might seem like an acceptable balance, but some products claiming to be effective across multiple applications might do well for some jobs but perform downright poorly for others.

This is especially important when choosing graphics media. The type of product, and particularly its adhesive element, should be dictated by the application’s environment and required longevity. A multi-use product might perform well for a few weeks but may cause problems if left in place for months, after which the adhesive will fail. In the case of floor graphics, curling edges would pose a safety risk aside from looking unsightly. Conversely, the product may be designed for long-term or permanent use when the application is short-term. If so, you will spend more time and money removing it than you expected.

Naturally, the cost to your business – in money and time – is the big factor. Nobody likes paying more or taking longer to get results. It’s therefore understandable to look at the price and ease of use of graphics media developed for indoor applications and hope it will work just as well for outdoor graphics, for example. However, in this case, the indoor product will lack the weatherproof adhesives specifically engineered for exterior use, meaning it may simply fail. A specialist outdoor product would cost more but will offer peace of mind that results will last. Again, the reverse can be true: one product could be priced correctly for floors and the specialist adhesive this application requires but overpriced for walls where this adhesive would be too aggressive.

Indeed, even for indoor applications, the product must be compatible with the intended surface. In addition to remaining safely in place, it should be cleanly and easily removed at the end of the project. Products that are designed for high-tack applications such as brick can also work on windows, but be aware: apply it to drywall or plasterboard and it may never come off without pulling the wall surface away with it.

Alongside its suitability to do a job, consider the aesthetics of the product. There is a fantastic variety of textures and finishes available for graphics – why restrict yourself to a matte finish when you could choose glossy, or even sand, linen, canvas or woodgrain effect?

If you’re still leaning towards a product marketed as multi-purpose, consider a loaf of sliced bread. Perfect for toast in the morning, but how about as a hot dog bun? You could use it, but why would you want to? It completely changes the experience. That sliced loaf might be ideal for the kids’ packed lunches, but would you serve it at a dinner party? What if you or your guests have a gluten intolerance, or you simply want to serve something more special with your soup? One product might seem to tick all the boxes, but in reality it needs more thought. For a graphics application, just like in a bakery, the best thing since sliced bread might be a lot more sophisticated.

Here at Drytac, we have solutions designed for specific applications. You can view our solutions here! Please reach out to a team member if you have any questions.

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Get instant attention with new Drytac Polar SandTac Floor one-step media in the USA

Drytac has released Polar SandTac Floor in the USA, a new economical print-and-go floor graphics product that provides slip resistance without lamination. This makes installation safe, quick and simple.

Drytac has expanded its floor graphics media range even further with the release of Polar SandTac Floor, an economical, one-step product that can be applied in seconds, grabbing attention straight away.

As a leading international manufacturer of adhesive-coated products, Drytac has met unprecedented demand for floor graphics media this year. Polar SandTac Floor sits within an extensive range of new and established products that provide the ideal combination of safety, professional appearance and ease of use.

Ideal for short-term indoor advertising and social distancing markers, Polar SandTac Floor is a one-part product and has achieved several slip ratings without the need for lamination. It can be applied directly to ceramic tiles, sealed wood, concrete, waxed vinyl, marble or terrazzo flooring without any kind of top layer, saving time, money and labor.

Its textured, matte white finish helps printed graphics stand out for the duration of the project – up to six months indoors – while its non-damaging adhesive makes removal quick, clean and simple.

“Floor graphics are the biggest application story of 2020 and Drytac has responded with a wide range of suitable media, to give customers as much choice as possible for their advertising or directional project,” says Jerry Hill, Vice President of Sales, USA; Drytac.

Polar SandTac Floor is a print-and-go product, providing slip resistance without lamination, so users can simply print their graphics and install them as quickly as they are needed.”

Drytac Polar SandTac Floor, 7 mil (175μ) PVC film with a removable, solvent pressure sensitive acrylic adhesive, is now available in the USA in roll widths up to 60″ (1524mm). It is compatible with UV, latex solvent and eco-solvent printing technologies.

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Drytac makes floor graphics safe and simple with new one-part FloorTac products

New FloorTac Textures and FloorTac Emerytex White RB one-part solutions with non-slip certifications, designed for optimal ease of installation and maximum safety in public spaces.

Drytac has expanded its North American range of specialist floor graphics media with two new additions to its FloorTac family. Both FloorTac Textures and FloorTac Emerytex White RB are one-part solutions with non-slip certifications, designed for optimal ease of installation and maximum safety in public spaces.

Drytac FloorTac Emerytex White RB provides safe, vibrant floor graphics with indoor durability of up to nine months. The slip-rated single-part floor graphics solution features a matte pebble textured finish that provides slip resistance and is also simple to apply thanks to its pressure sensitive removable acrylic adhesive. It is suitable for standard printing technologies including eco-solvent*, solvent*, UV and latex inks.

A second new product, Drytac FloorTac Textures, has achieved slip-resistance certifications without the need for an overlaminate, helping to save time and money. It is fire-rated to give users extra peace of mind, with indoor durability of up to six months, and its pressure sensitive grey acrylic adhesive makes installation easy and removal clean at the end of its life.

The first product release from the new FloorTac Textures range has a Sand finish, complementing Drytac’s ReTac Textures series for walls and retail environments. It is particularly suitable for printing with UV eco (solvent)* and latex inks to produce bold, impactful floor graphics in public spaces such as schools, hospitals, restaurants, stores and supermarkets.

Both FloorTac Emerytex White RB and FloorTac Textures are compatible with most common flooring surfaces including short-pile carpets, ceramic tiles, sealed wood, waxed vinyl, marble, terrazzo and concrete.

“There are many potential applications for floor graphics and in a public space it’s essential that a specially designed product is used to ensure safety,” comments Shaun Holdom, Global Product Manager for Drytac. “FloorTac Textures and FloorTac Emerytex White RB are both slip-rated and fire-rated without an overlaminate, ideal for floor graphics that need to attract attention while ensuring public safety. It’s a true one-part solution: just print and install.”

Drytac FloorTac Emerytex White RB is an 8 mil (200μ) monomeric soft calendered white PVC film. Both are available in rolls in widths up to 54″ (1,372mm). Drytac FloorTac Textures in Sand is a 6 mil (150μ) textured matte white polymeric PVC film with an adhesive layer.

*See TDS for more details.

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Get social distancing signs right with new guide from Drytac

As more businesses open to the public and staff, Drytac has released a guide on using social distancing graphics safely on walls, windows and floors.

Drytac has compiled a new, free guide on how signs and graphics can be used effectively and safely to inform and provide guidance to people in accordance with government guidelines.

As lockdown restrictions are eased and we transition to a new normal, businesses are finding that floor graphics, wall displays and window signs are essential for non-verbal communication. Graphics can convey safety information such as social distancing, hand washing guidance and queuing systems, and to alert customers about updated services or opening hours.

As we enter uncharted territory, best practices remain essential for businesses to ensure their legal obligations are met and people are kept safe. Drytac’s new guide, Open, Innovating, Moving Forward, is intended to help retailers and installers to choose the correct graphics solutions that meet these requirements. It outlines what to look for – from fire ratings to slip ratings to FDA approvals – and lists Drytac’s products that may be suitable for relevant applications. These are categorised into window graphic solutions, one-part and two-part floor graphic solutions, writable media, wall graphic products and antimicrobial films.

The free-to-download guide is both easy to use and interactive: clicking on a product listed in the guide will open the associated Drytac webpage, providing more details, datasheets and application videos.

“We’re seeing more short-term graphics than ever before and it’s absolutely essential that they are safe and legal for their specific environments,” says Shaun Holdom, Global Product Manager for Drytac. “Our new guide will help businesses make the right decision when choosing and installing informative graphics.”

Open, Innovating, Moving Forward is available to download for free now. Simply visit www.drytac.com/socialdistancingsolutions to download a copy. Drytac, a leading international manufacturer of self-adhesive materials for the large format print and signage markets, has also compiled a guide on short- and long-term graphics for the retail market. This can also be downloaded now via www.drytac.com/retail.

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Drytac adds aluminium Polar Street FX to outdoor floor graphics range

Drytac Polar Street FX is designed for safe, durable outdoor floor graphics applications without lamination. This aluminium product is also 100 percent recyclable.

Drytac has released Polar Street FX, a PVC-free aluminium print media designed for durable floor graphics in outdoor locations without lamination.

The latest addition to Drytac’s already extensive portfolio is in response to significant market demand for floor graphics as a social distancing tool, while reflecting the need for products that are quick to produce, easy to apply and safe for their specific environments.

“There is a huge market for floor graphics, and we expect that to continue for some months,” says Shaun Holdom, Global Product Manager, Drytac. “It’s essential for any print businesses offering this application to provide graphics that are safe and durable, however urgent the timeframe.”

Polar Street FX has been especially developed to adhere securely to rough ground surfaces including concrete, brick and asphalt, and any other low-energy surfaces, thanks to its uniquely developed adhesive. Its aluminium composition provides extra durability in high-traffic areas – for up to twelve months – without the need for lamination.

Polar Street FX has achieved several slip ratings and certifications, including DIN 51130:2010 where it achieved a R12 and has passed the ANSI A137.1/A326.3 slip test. This makes it ideal for public areas such as shopping streets.

As a one-part solution, Polar Street FX can be installed straight from the print room, with no heat required for application and no overlaminate product necessary. Eco-friendly disposal is also simple: aluminium-based Polar Street FX is PVC-free, meaning it is 100 percent recyclable.

Polar Street FX is the ideal product for floor graphics applications in high-traffic outdoor locations,” comments Shaun Holdom. “It can be installed quickly and easily, is non-slip and can be recycled, ticking a range of boxes for public graphics projects.”

Drytac Polar Street FX is a 250µ (10 mil) textured printable white matte aluminium film, coated on one side with a clear, high tack adhesive. It is available in widths of up to 1,200mm (48″) and is compatible with all common digital printing technologies including eco-solvent*, solvent*, latex and UV.

*See TDS for more details.

 

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Drytac launches Protac Antimicrobial for extra peace of mind

Drytac has released Protac® Antimicrobial in the UK & Europe, a new laminating film that protects surfaces against bacteria and fungus.

This clear film is composed of a textured polyester with a hard top coat. The antimicrobial additives are incorporated during the manufacturing process to ensure even distribution throughout the top coating. These antimicrobial agents disrupt the microbial cell wall of bacteria and fungus, inhibiting growth up to fifteen years. The film’s chemistry also provides scratch and chemical resistance which allows daily cleaning without loss of effectiveness.

Thanks to its reliable and consistent protection from contaminants including MRSA, streptococcus, E. coli, salmonella and more, Protac Antimicrobial is ideal for use in environments where hygiene is of particular importance, such as hospitals, schools, nurseries, restaurants and cafeterias.

It also provides extra peace of mind for anyone conscious of hygiene on surfaces such as counters, control panels, door plates, switches and equipment, and on signage and POP graphics and displays. Its textured yet clear finish ensures colours are not diminished while providing good resistance to abrasions.

Drytac – a leading international manufacturer of self-adhesive materials for markets including large format print and signage – has developed Protac Antimicrobial with a solvent acrylic adhesive for permanent applications and comes with an indoor durability of up to fifteen years.

Protac Antimicrobial is ideal for preventing the growth and spread of bacteria from touch surfaces,” comments Shaun Holdom, Global Product Manager for Drytac. “Its applications in environments such as hospitals and health centres are practically limitless, with many more potential sites in retail, education, transport and hospitality. For anyone with concerns about hygiene and contamination, this innovative product can help.”

Drytac Protac Antimicrobial has a thickness of 150μ (6 mil), a width of up to 1200mm and a textured matte finish.

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Drytac announces new PVC-free floor graphic solutions in Europe

Drytac has launched two new PVC-free floor graphic products in Europe to meet the growing demand for non-slip, easy-to-apply solutions in this market.

Drytac Polar® Floor PET 170 is a new print media for indoor floor graphics that meets essential anti-slip requirements without the need for lamination. Part of the popular Polar range, Polar Floor PET 170 PVC-free polyester film has achieved a post-printed anti-slip rating of R10 according to DIN 51130, has been classed as low slip potential by the UK Pendulum Test and is certified to the US ANSI A137.1 slip test. These credentials are crucial for ensuring safety throughout floor graphics campaigns in high-traffic areas.

Drytac has also ensured Polar Floor PET 170 is scuff- and tear-resistant for short-term indoor applications – even able to withstand high-heeled shoes – so printed graphics remain visible and vibrant. The white, ink-receptive film has a textured, matte finish that is perfect for directional notices, retail promotions, POS advertising and decals in place for up to six months.

Polar Floor PET 170 is coated on one side with a clear, pressure-sensitive adhesive which enables installers to apply, reposition and remove graphics easily. This dimensionally stable film has been tested to endure extreme temperatures and is compatible with standard flooring surfaces including ceramic tiles, sealed wood, concrete, waxed vinyl and short pile carpets.

Also new from Drytac is SpotOn® SynTac Floor. One half of a two-part solution with Drytac’s Interlam EcoTex PVC-free overlaminating film, this new product has been developed with the environment in mind. Featuring Drytac’s unique SpotOn dot-pattern adhesive, SpotOn SynTac Floor is easily applied to and removed from smooth floor surfaces including ceramic tiles, sealed wood and concrete. When paired with Interlam EcoTex, this printable matte white, self-adhesive film gives floor graphics a pebble-texture finish.

Like Polar Floor PET 170, the SpotOn SynTac Floor and Interlam EcoTex combination solution is a safe choice for short-term indoor floor graphics. Interlam EcoTex has been tested in accordance with DIN 51130 standards and has been awarded an R10 anti-slip rating to give end users peace of mind.

“Floor graphics play many roles in a wide range of environments but it’s essential they remain safe for public use,” says Shaun Holdom, Global Product Manager, Drytac. “Polar Floor PET 170 from Drytac has been designed to be non-slip and scuff-resistant without the need for lamination so users can apply them straightaway, speeding up the process for fast-moving projects.

“Drytac’s SpotOn SynTac Floor and Interlam EcoTex solution provides an environmentally friendly option to ensure users retain their sustainability credentials while creating impactful, safe floor graphics.”

Drytac Polar Floor PET 170 has a thickness of 170μ (6.8 mil) and is available in widths up to 1524mm. SpotOn SynTac Floor and Interlam EcoTex have a combined thickness of 240μ and is available in roll widths of up to 1370mm.

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Drytac announces global availability of SpotOn White M50

Drytac has improved its window graphic media range even further with SpotOn® White M50, offering 50% more opacity than standard SpotOn White products for vibrant, eye-catching displays.

The light-blocking properties of SpotOn White M50 make this matte media ideal for window applications in retail, medical or office environments – as well as for wall graphics, trade show displays, indoor signage or retail promotions where show-through would otherwise affect the design.

In particular, this 100μ (4 mil) monomeric PVC film is perfect for short-term applications thanks to Drytac’s innovative adhesive technology: a unique dot pattern adhesive that is virtually undetectable but enables incredibly easy and bubble-free installation, reliability while in place, and clean removal within twelve months.

Shaun Holdom, Global Product Manager for Drytac, comments: “SpotOn White M50 is the perfect choice for retailers who want vibrantly coloured window graphics that can be changed quickly, easily and frequently, thanks to the combination of 50% greater opacity and Drytac’s unique adhesive.

“The fact that this product is also suitable for wall graphics, internal signage and more also makes SpotOn White M50 a great all-rounder for a range of customers who can install it with minimal effort.”

Drytac SpotOn White M50 is an ink-receptive printable vinyl with compatibility with UV, latex, solvent and eco-solvent printing technologies. It is available in roll widths of up to 1,370mm (54″) and offers interior durability of up to three years and outdoor of up to six months.

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Drytac ReTac shines brighter with gloss finish

Drytac has increased its ReTac range with a new gloss finish on ReTac Smooth 75 and ReTac Smooth 150, giving users a high-shine alternative to the established Matte product.

ReTac Smooth 150 Gloss (150μ/6 mil thick) and ReTac Smooth 75 Gloss (75μ/3 mil) are printable phthalate-free polymeric PVC films that are coated on one side with Drytac’s innovative ReTac ultra-removable adhesive. The composition of this adhesive allows exceptionally easy installation and repositioning on smooth flat surfaces, with clean, residue-free removal after use.

This makes ReTac Smooth ideal for interior wall graphic applications such as murals and interior décor, decals and stickers, and point-of-sale displays. It is recommended for curved, textured or angled surfaces where conformability is a priority, with the new Gloss finish giving an extra eye-catching dimension to these graphics.

Drytac – a leading international manufacturer of self-adhesive materials for the large format print and signage markets – has ensured that ReTac Smooth films have achieved several fire ratings, meaning they are suitable for installation in public areas that require compliance with strict fire regulations. This includes airports, hotels and hospitals.

“ReTac Smooth is a great product for a range of both interior and exterior display graphics applications, thanks to its dimensional stability, fire safety certification and ease of installation,” comments Shaun Holdom, Global Product Manager for Drytac. “The addition of a gloss finish to the range gives our customers even more choice when creating incredible wall graphics, murals, decals and more.”

Both ReTac Smooth 150 and ReTac Smooth 75 are certified for HP Latex inks and are also compatible with UV, solvent and eco-solvent printing technologies. They are available in roll widths of up to 1,370mm (54″) and offer interior and exterior durability of up to five years.

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New Drytac ReTac Textures Woodgrain finish gives depth and texture

Drytac®, a leading international manufacturer of self-adhesive materials for the large format print and signage markets, has announced that a stunning new award-winning ReTac® Textures finish is now available globally.

New ReTac® Textures Woodgrain has been designed to add depth and texture to static, flat graphics, giving them incredible visual appeal. The embossed woodgrain-effect finish really makes images stand out, making it perfect for eye-catching interior promotions, wall graphics, custom wall murals, interior décor, retail displays, trade show graphics and signage. It is also an ideal material for textured labels, decals and stickers.

Like the other products in the popular ReTac range, ReTac® Textures Woodgrain features the innovative ReTac ultra removable and repositionable adhesive, making it easy to apply and reposition multiple times without leaving residue behind or reducing its adhesion. It’s also simple and clean to remove without damaging the surface. ReTac® Textures Woodgrain is also fire-rated making it ideal for public spaces.

ReTac® Textures Woodgrain is a 6 mil (150-micron) phthalate-free polymeric PVC film with an embossed wood textured matte finish. Available in widths up to 54 inches (1370mm), this white printable media is compatible with eco-solvent, solvent, latex and UV printing technologies and offers five years’ interior and exterior durability and two years’ removability outdoors.

“Drytac is delighted to add the new Woodgrain finish to the ReTac Textures range globally,” says Shaun Holdom, Global Product Manager at Drytac. “It’s embossed-effect surface adds a richness and depth to images, making it perfect for graphics displayed on flat surfaces like walls and exhibition boards.

“Every product in the ReTac range is designed for ease of use so we expect to see some exciting applications for it across the globe.”

 

 

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