Authored by Steve Yarbrough, Product Support Specialist, Drytac
Many of us use our phones while out shopping: researching products, comparing prices, downloading coupons, taking photos of items to think about later, looking at a shopping list or simply checking the time. So, with so many shoppers looking down at their phones, retailers need to find new ways to grab their attention.
Innovations in printing technology, inks and – of course – materials now enable display and advertising potential to reach floor to ceiling and wall to wall. Window displays encourage shoppers into a retail space, inside which POS and shelf-edge displays can boost sales of a specific product or range. But floor graphics can do all this and more: they can be used to guide customers into and around a space and create a fuller experience. This method can also be incredibly effective in city center environments, trade shows, museum exhibitions, theme parks – anywhere you want to grab and maintain the attention of your visitor. They’re also ideal for places like hospitals, transport hubs and educational facilities, where effective way-finding systems keeps foot traffic moving in the right direction.
The safety of floor graphics was, naturally, a concern in the past; installing a tripping hazard is never good business. But materials have been developed to ensure floor graphics are non-slip and securely fixed and, at Drytac, we make media that is easy to install and to remove too, even for the non-professional.
Indeed, we have a full range of display materials designed specifically for safe, user-friendly and effective graphics on a whole variety of common floor coverings. This includes award winning SpotOn Floor 200, a 200 micron (8 mil) embossed printable white matte PVC film designed for short-term, indoor floor graphics with no need for lamination, with a post-print anti-slip rating. It’s also achieved a Class B1 Fire Rating, meaning it can be used in public areas governed by strict fire regulations, and has Drytac’s innovative ‘dot pattern’ adhesive for clean removal – leaving no sticky residue.
Drytac’s FloorTac range is tough enough to withstand medium to heavy foot traffic in indoor environments, offering a great addition to short-term graphics campaigns. This specialty floor graphics media features a removable, pressure-sensitive grey acrylic adhesive making it easy to apply, maintain and remove. Recommended to be paired with Drytac’s Emerytex overlaminate to provide slip-rated floor graphics. FloorTac is available in North America and FloorTac Plus is available in Europe. In North America, Drytac users can also find the multi-purpose Polar Polymeric and Polar Polymeric Clear RC self-adhesive vinyls, great for floor graphics as well as POS displays, window graphics, vehicle wraps and general signage.
All Drytac’s materials that are suitable for floor graphics are compatible with UV, solvent, eco-solvent and latex ink technologies, making them incredibly versatile products. With floor graphics it’s all about being eye-catching, so spend time experimenting with colors and designs to create something far more enticing than a smartphone.
In addition to the products mentioned above, Drytac has several other solutions. Take a look around the Drytac range to discover the perfect floor display media for your campaign.