UK-based print specialist Zenith Print & Packaging used Drytac’s Polar Premium and Protac Anti-Graffiti to produce durable, high-quality seafront graphics in Rhyl, North Wales, supporting a major coastal defence initiative.
UK-based print and production company Zenith partnered with Rhyl Town Council to deliver large-format seafront graphics as part of a wider initiative to enhance coastal flood defences, protecting 548 residential and 44 non-residential properties from flooding and coastal erosion.
Zenith Print & packaging is a full-service print and finishing specialist with extensive in-house capabilities, offering everything from bespoke one-off items to large-scale graphics, packaging, and marketing materials. The business prides itself on supporting customers from concept through to installation, ensuring the right materials and processes are used for each application.
The project came about with a clear vision from Rhyl Town Council, which required visually impactful graphics that could withstand the harsh conditions of a coastal environment while supporting awareness of the wider defence works. Zenith worked closely with the council to guide material selection and ensure long-term durability.
For production, Zenith utilised its HP Latex 830 printer alongside a Flexa cold laminator to deliver consistent, high-quality output across oversized panels required for the installation.
After evaluating multiple options, Zenith selected Drytac Polar Premium for its exceptional durability and proven reliability across previous projects. Its compatibility with Zenith’s print processes ensured smooth production and consistent, high-quality results.
To protect the graphics, Protac Anti-Graffiti laminate was chosen for its superior resistance to environmental exposure and vandalism. This combination delivered a robust solution suited to the demands of a coastal installation exposed to both weather and public interaction. Both Drytac Polar Premium and Protac Anti-Graffiti were sourced through Premier, Drytac’s exclusive distribution partner in the UK and Ireland.
“The materials gave us complete confidence in both the print quality and the long-term durability of the installation,” said Kelli-Louise Johnson, Managing Director – Digital at Zenith. “For a project like this, it was critical to choose products that could handle the environment while maintaining a strong visual impact.”
One of the primary challenges was managing the oversized panels, which made mounting and edge wrapping more complex. Zenith overcame this through careful planning and logistics, supported by its own fleet of vehicles, including two lorries, ensuring safe delivery with its in-house drivers.
Despite these challenges, the project was completed successfully, with the final installation exceeding expectations.
“The council were over the moon with the quality, colours and overall finish,” Kelli-Louise added.
The project highlights Zenith’s ability to deliver complex, large-scale graphics in demanding environments. By combining in-house expertise with trusted materials such as Drytac Polar Premium and Protac Anti-Graffiti, Zenith continues to support customers with durable, high-performance solutions from start to finish.
