Anyone for tennis? Drytac SpotOn Floor 200 takes to the court!

Brampton, ON, Canada, November 29, 2018: Space within a shopping mall in Calgary, Canada has been transformed into a tennis court using award-winning specialist floor graphics media from Drytac.

The project, at the Core Shopping Centre, was to promote the first Men’s ATP Tennis event in Calgary, AB, hosted at the Alberta Tennis Center. Called the Calgary National Bank Challenger, the event in October 2018 was part of the ATP Challenger Tour – a series of tournaments considered to be a showcase of tennis’s rising stars.

Using SpotOn® Floor 200, the project to create a public tennis court in the downtown Calgary shopping centre was undertaken by Print Three, which also sponsored the event. Shoppers and their families were invited to take to the court for a few sets of tennis, clearly marked with blue and white lines printed onto the specialist floor media from Drytac.

Drytac SpotOn Floor 200 is 200 micron (8 mil), matte, white monomeric PVC film designed for short-term, indoor floor graphics without the need for lamination. It has been awarded a post-printed R-10 anti-slip rating and a ‘low slip potential’ rating according to the EN 13036-4 Pendulum Test, endorsed by the CTIOA. SpotOn Floor 200 has also achieved a global Class B1 Fire Rating, meaning it can be used safely and legally in public areas with strict fire regulations, such as shopping centres.

Furthermore, this material has been designed for easy and tool-free installation and clean removal, thanks to its unique dot-pattern adhesive. Its innovative features earned Drytac SpotOn Floor 200 the top spot in the Media – Adhesive Back Vinyl category in the SGIA 2018 Product of the Year competition.

Print Three is a leading design, print and production company in Calgary, providing work at the ‘highest quality standards in Canada’, it says. General Manager Mark Eisan explains why Print Three chose the Drytac product, supplied by ND Graphics, for the project.

“We were testing products and laminates for the tennis court application and an installation partner recommended Drytac SpotOn Floor 200 after hearing about it at a conference,” he says.

“We found the performance of the SpotOn product to be excellent. Our testing was intense, but we had planned to repair or replace areas. However, we did not need to as the product adhered for the ten days it was on the floor, and at the end of the project was removed in 20 minutes with no additional clean-up.”

Mark Eisan says Print Three has received ‘great service’ from Drytac following the tennis court project and is considering other products for future applications.

He adds: “We are planning on creating a new court for next year’s event as we will be sponsoring it again.”

For more information on Print Three, please visit www.printthree.ab.ca.

Read More

Drytac reveals new advertising product – perfect for food environments

Drytac, an international manufacturer of self-adhesive materials for the large format print and signage markets, announces the launch of the ArmourPrint Emerytex and ArmourGrab combination counter mat solution. Having been previewed successfully at recent trade shows, the products are now available globally.

ArmourPrint Emerytex is a clear, heavy-duty, slip-resistant monomeric 15 mil (381μ) PVC film with a matte pebble textured finish on one side and a smooth printable surface on the other. It has been approved by the FDA for incidental food contact, making it ideal for advertising applications in hospitality and retail environments. ArmourGrab is an 8 mil (203μ) co-extruded white anti-slip film coated with a heavy coat weight, permanent, pressure sensitive clear acrylic adhesive. Used together, the two products create a food-safe counter mat solution ideal for eye-catching POP advertising.

Thanks to the slip-resistant qualities of both ArmourPrint Emerytex and ArmourGrab, these products can also be used for applications such as placemats and mouse pads. Their UV protection also enables outdoor use, while a moisture barrier protects the printed image and aids hygiene. No white ink is needed to create vivid and eye-catching counter mats as the white ArmourGrab backs the ArmourPrint Emerytex to eliminate the extra cost of printing with white.

The ArmourPrint Emerytex and ArmourGrab dual-product counter mat solution was previewed at the SGIA Expo 2018 in Las Vegas in October to over 25,000 registered delegates.

“The combination of ArmourPrint Emerytex and ArmourGrab creates a solution that is both safe and effective as counter-top advertising in fast food outlets, convenience stores, bars and more,” says Shaun Holdom, Global Product Manager at Drytac.

“It’s an innovative new design that attracted a lot of attention at the recent SGIA show and we’re delighted to offer it to our customers worldwide.”

 

 

 

Read More

Grab your customers’ attention with eye-catching floor graphics

Authored by Steve Yarbrough, Product Support Specialist, Drytac

Many of us use our phones while out shopping: researching products, comparing prices, downloading coupons, taking photos of items to think about later, looking at a shopping list or simply checking the time. So, with so many shoppers looking down at their phones, retailers need to find new ways to grab their attention.

Innovations in printing technology, inks and – of course – materials now enable display and advertising potential to reach floor to ceiling and wall to wall. Window displays encourage shoppers into a retail space, inside which POS and shelf-edge displays can boost sales of a specific product or range. But floor graphics can do all this and more: they can be used to guide customers into and around a space and create a fuller experience. This method can also be incredibly effective in city center environments, trade shows, museum exhibitions, theme parks – anywhere you want to grab and maintain the attention of your visitor. They’re also ideal for places like hospitals, transport hubs and educational facilities, where effective way-finding systems keeps foot traffic moving in the right direction.

The safety of floor graphics was, naturally, a concern in the past; installing a tripping hazard is never good business. But materials have been developed to ensure floor graphics are non-slip and securely fixed and, at Drytac, we make media that is easy to install and to remove too, even for the non-professional.

Indeed, we have a full range of display materials designed specifically for safe, user-friendly and effective graphics on a whole variety of common floor coverings. This includes award winning SpotOn Floor 200, a 200 micron (8 mil) embossed printable white matte PVC film designed for short-term, indoor floor graphics with no need for lamination, with a post-print anti-slip rating. It’s also achieved a Class B1 Fire Rating, meaning it can be used in public areas governed by strict fire regulations, and has Drytac’s innovative ‘dot pattern’ adhesive for clean removal – leaving no sticky residue.

Drytac’s FloorTac range is tough enough to withstand medium to heavy foot traffic in indoor environments, offering a great addition to short-term graphics campaigns. This specialty floor graphics media features a removable, pressure-sensitive grey acrylic adhesive making it easy to apply, maintain and remove. Recommended to be paired with Drytac’s Emerytex overlaminate to provide slip-rated floor graphics. FloorTac is available in North America and FloorTac Plus is available in Europe. In North America, Drytac users can also find the multi-purpose Polar Polymeric and Polar Polymeric Clear RC self-adhesive vinyls, great for floor graphics as well as POS displays, window graphics, vehicle wraps and general signage.

 All Drytac’s materials that are suitable for floor graphics are compatible with UV, solvent, eco-solvent and latex ink technologies, making them incredibly versatile products. With floor graphics it’s all about being eye-catching, so spend time experimenting with colors and designs to create something far more enticing than a smartphone.

Take a look around the Drytac range to discover the perfect floor display media for your campaign.

Read More