Elevate your graphics with the right media

Authored by Brad Haupt, Regional Sales Manager, Drytac

If you’re looking for a captive audience for your advertising or branding, you can’t get much more focused than an elevator – exterior or interior. Your market may only be exposed to the display for a few seconds at a time – although possibly several times a day – which means it must have an immediate impact. But if you get it right, there’s incredible potential for engagement.

Elevators, or lifts, situated in environments such as airports, hotels, casinos and convention centres offer a great opportunity for semi-permanent advertising campaigns or displays. These spaces tend to be used by visitors who may be unfamiliar with the local area, so are ideal for displays advertising nearby restaurants or tourist attractions. Lifts in offices, colleges, shopping malls and other places used frequently – daily or weekly – are prime candidates for displays designed to be changed often. Ads for events, retail campaigns, holiday messages: these can all be switched up to grab people’s attention.

The outside of an elevator can have a bigger impact, as people wait for it to arrive. You can incorporate the moving doors into a creative idea, complement or contrast the colour schemes of the building, use it as wayfinding, and much more.

Whether your elevator display is long-term or destined for just a few days, it’s essential to use the right graphics media. Drytac SpotOn White for example, is ideal for short-term elevator graphics. This is a printable vinyl designed for use on smooth interior surfaces – such as the metal box of a lift – and offers up to three years’ durability indoors. It is compatible with UV, latex, solvent and eco-solvent printing technologies, and is available in clear or white, matte or gloss finishes, making it the ideal partner for colourful, impactful printed graphics.

However, the true beauty of SpotOn is its adhesive. Using Drytac’s innovative dot pattern design, the adhesive enables incredibly easy application of graphics to suitable surfaces – so easy, in fact, they can be installed by any non-professional, without special equipment. It doesn’t even require a squeegee to achieve bubble-free application. And, whether the display is in place for three months or three days, it can be removed simply, cleanly and with no residual mess. This allows employees to change out graphics when required, putting more control in the hands of local businesses.

Drytac’s SpotOn is also suitable for applications including wall murals, window graphics and exhibition displays, so an entire project can be printed using the same media. Step through the doors and take the elevator to explore a whole world of eye-catching graphics.

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New Drytac ReTac Textures Woodgrain finish gives depth and texture

Drytac®, a leading international manufacturer of self-adhesive materials for the large format print and signage markets, has announced that a stunning new award-winning ReTac® Textures finish is now available globally.

New ReTac® Textures Woodgrain has been designed to add depth and texture to static, flat graphics, giving them incredible visual appeal. The embossed woodgrain-effect finish really makes images stand out, making it perfect for eye-catching interior promotions, wall graphics, custom wall murals, interior décor, retail displays, trade show graphics and signage. It is also an ideal material for textured labels, decals and stickers.

Like the other products in the popular ReTac range, ReTac® Textures Woodgrain features the innovative ReTac ultra removable and repositionable adhesive, making it easy to apply and reposition multiple times without leaving residue behind or reducing its adhesion. It’s also simple and clean to remove without damaging the surface. ReTac® Textures Woodgrain is also fire-rated making it ideal for public spaces.

ReTac® Textures Woodgrain is a 6 mil (150-micron) phthalate-free polymeric PVC film with an embossed wood textured matte finish. Available in widths up to 54 inches (1370mm), this white printable media is compatible with eco-solvent, solvent, latex and UV printing technologies and offers five years’ interior and exterior durability and two years’ removability outdoors.

“Drytac is delighted to add the new Woodgrain finish to the ReTac Textures range globally,” says Shaun Holdom, Global Product Manager at Drytac. “It’s embossed-effect surface adds a richness and depth to images, making it perfect for graphics displayed on flat surfaces like walls and exhibition boards.

“Every product in the ReTac range is designed for ease of use so we expect to see some exciting applications for it across the globe.”

 

 

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Panopus meets demands of fast-moving music world with Drytac SpotOn

Panopus Printing has created two poster projects for The Garage in London – but the fast-moving music world means the colourful ads were only on show for a few days. To meet this demand the local print specialist relied on Drytac SpotOn, a printable media designed specifically for easy removal after even the shortest-term installations.

Panopus Printing PRS Ltd was founded in 1997 as a reprographics supplier for the building sector. While it still works with architects and engineers, Panopus felt the effects of the recession and in 2010 decided to meet increasing customer demand and diversify into large-format vinyl printing, using its HP Latex 315 printer to produce vinyl signs, stickers and lettering. It also provides very high-resolution reproduction services to fine art, fashion, graphic design, interior design and architecture students at London institutions including Central Saint Martins.

With such strong links to arts and entertainment, Panopus often works with agencies and promoters, and recently completed two projects advertising new material from Dylan and Dorian Electra. These posters were on display at live music venue The Garage and its sister pub The Grace in Highbury, north London, and by nature were very short-term.

“We received a request for vinyl posters that could be removed after two to three days,” Rayvin Portelli, Managing Director, Panopus Printing PRS Ltd, comments. “We had previously experimented with Drytac SpotOn using some samples supplied by Antalis and found them ideal for the job – the material was both put up and taken down easily.”

SpotOn printable vinyl film is designed for this purpose. It features Drytac’s unique ‘dot pattern’ adhesive that enables easy bubble-free application onto a wide variety of smooth surfaces, even by non-professionals, and clean removal at the end of its use. It can also be repositioned and reused if stored correctly. The 100µ (4 mil) film, available in clear matte, white matte and white gloss versions, is compatible with solvent, eco-solvent, latex and UV inkjet printing technologies.

Panopus has also used the media for a sound and art installation at Lloyds Banking Group’s London Wall building. Caribbean Takeaway Takeover: Identities and Stories commemorates and celebrates the lives of twelve pioneers from the Windrush Generation, and features a life-size replica of a shopfront created by Panopus on Drytac SpotOn.

Rayvin Portelli has plans for other Drytac products. He says: “I’m looking forward to using ReTac Textures for more projects. It’s beautiful stuff to apply, remove and reuse, which makes it great for POS.”

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Cakes and PVC: What do they have in common?

Authored by Steve Broad, Drytac’s European & Asia Sales Director

Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it’s important to choose the correct media for your project.

There are three categories of display vinyl: monomeric, polymeric and cast. Each are polyvinyl chloride – better known as PVC – of different sorts. To understand the difference between these three types, simply compare the PVC to baking a cake. The three types of PVC have very similar ingredients in their build; it’s just their quality and manufacturing processes which differentiate them.

Monomeric film is one of the cheapest forms of PVC available. It has the lowest cost of ingredients and it is stretched or rolled out to make it thin and printable – a little like using a rolling pin to roll out pie crust – in a process called calendering. All calendered PVC has a memory and wants to shrink back to its original state, but the additives in the chemical formulation prevent it from doing so. Typically, monomeric PVC will have an application lifespan of around three years, making it very cost effective for many short-term display projects.

Polymeric film is typically more expensive than monomeric. Its production uses the same kind of raw materials and calendering process as monomeric, but the ingredients of polymeric PVC are of a higher quality – hence this PVC has a longer life, of around five to seven years. It also can be used on a greater variety of surfaces than monomeric vinyl, such as those which are not flat or regular. In terms of cakes, polymeric films have higher quality ingredients than monomeric films.

The third type of PVC is called cast. Again, this uses the same type of raw materials as monomeric and polymeric, but the manufacture of cast uses the highest quality ingredients available. Additionally, the production process of cast PVC is not calendered; instead the PVC is poured into a casting tray where it is made flat from the beginning. Back to the analogy of baking: making cast PVC is like making a cake or brownies where you pour the ingredients into a cake tin, bake it, and it comes out the shape and size of the tin. This is the same way cast PVC is produced, so thanks to the high-quality ingredients and casting process, the PVC has no memory and will not shrink, allowing it to be formed or wrapped into many different shapes. The life of the product can therefore be in excess of seven years and is ideal for high-end applications such as vehicle wrapping for the auto industry. Think of it as a beautifully decorated cake for a special occasion.

While monomeric and polymeric PVC media are engineered with lower grades of ingredients, that’s not to say they aren’t ideal for a range of applications, such as  simple, short-term displays. All types of PVC vinyl are available in gloss and matte finishes and with white and clear face films, offering a multitude of options to create the perfect project. Get in touch with your Drytac representative to discover the best product for you.

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Wrap up for winter: prepare for cold-weather installations

Authored by Dennis Leblanc, Territory Manager, Eastern Canada + GTA; Drytac

It’s that time of year again: here in the northern hemisphere the leaves are falling from the trees, the nights are drawing in and the temperatures are dropping. While many of us would like to stay indoors with a warm drink, work goes on – and that means installing graphics in cold conditions.

As well as looking after ourselves in wintry weather, it’s important to keep in mind install temperatures when applying graphics outdoors in order to avoid failures. Typical install temperatures for pressure-sensitive materials rate at 5ºC (41ºF), but it’s essential that your chosen media, and its adhesive, can handle temperatures far below that.

Drytac has several solutions that are cold weather install rated down to -20ºC (-4ºF). In fact, there is an entire range of products, called Polar, designed specifically with low temperatures in mind – during installation, throughout the life of the graphic, and for its clean removal. The Drytac Polar range comprises a full selection of media for almost any graphics project need.

In fact, Polar Transit (available in North America) is even used for NHL rink board advertising across the USA and Canada, demonstrating its durability in low temperatures during action-packed ice hockey games, just as much as for bus graphic applications.

However, as much as winter may seem to drag on, it’s also crucial to bear in mind the highest temperatures your graphics may have to endure; summer is never far away. Drytac has also tested its Polar products for warm-weather performance – including an unofficial but extreme experiment carried out on Polar Chrome by Jerry Hill, Vice President of Business Development at Drytac. In March 2019, Jerry rode from Richmond, VA to in Las Vegas, NV on a motorcycle adorned with specially printed decals on this new reflective film. During the 2,400-mile, 36-hour journey (and back again), Jerry and the decals suffered temperatures of -2ºC (28.5ºF) in the southern Colorado mountains and 44ºC (112ºF) in Death Valley – and all survived.

The success of an application project lies in the ideal combination of film, laminate if necessary, and adhesive. Reach out to your Drytac adhesive science specialist for the right adhesive solution to meet your install needs.

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‘Dream come true’: artist sees illustration come to life with Drytac ReTac Textures

An artist has seen her work come to life in the form of stunning wallpaper, printed by Boylan Imaging on Drytac’s ReTac® large format print media.

Based in Medicine Hat, AB, Canada, Boylan Imaging is a professional printing business that provides photography, digital and wide-format printing services to a range of customers, from large commercial clients to smaller personal projects. This summer Boylan Imaging was contacted by artist and graphic designer Hello It’s Matilda, who had recently moved from South Africa to Calgary and had received an order to turn one of her paintings into wallpaper.

As a regular user of Drytac ReTac, Boylan Imaging chose this polymeric removable vinyl to deliver the project for Hello It’s Matilda, with impressive results.

“We use the ReTac for a lot of projects,” comments John Boylan, Owner and Manager of Boylan Imaging. “Anyone can work with this product as it doesn’t have to be professionally installed, and the wallpaper project for Hello It’s Matilda went very smoothly.

“In fact the artist really had no idea how easy it was to print her work large-scale and had never done this in the past, so it has definitely sparked new creativity for her and her client.”

Posting as @hello.itsmatilda, the artist took to Instagram to share photos of her original botanical work, the installation of the wall covering and the colourful finished project – attracting several glowing comments. She said: “Dream come true! My illustration converted to wallpaper for the first time …One of the first and very exciting projects here in Canada! Hand painted illustration converted into a wallpaper design – printed by the amazing @boylanimaging. They print vinyl wallpaper that can be easily applied and removed without losing adhesion and leaving no residue when removed.”

In business for 21 years, Boylan Imaging relies on several Drytac products for its work including Emerytex laminating film and Multitac adhesive for a number of mounting purposes and Printable Eclipse PET film for trade show displays.

“Drytac is a great company that offers a variety of products. Their service is great as well,” says John Boylan.

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Drytac’s Wayne Colbath appointed to SGIA Graphics Production Committee

Drytac’s Vice President of Sales for the USA, Wayne Colbath, has been appointed to the Specialty Graphic Imaging Association (SGIA) Graphics Production Committee. Commencing on October 1, 2019, Wayne’s year-long tenure on the committee will officially kick off at PRINTING United 2019 which takes place October 23rd to 25th in Dallas, Texas.

Volunteer leaders from across the industry are a vital part of SGIA. Committees and advisory councils provide insight on a range of initiatives and community-building activities, serve as a source for energy and new ideas, and provide perspectives representative of the industry. Volunteer leaders are relied upon for their industry experience and knowledge, as well as their desire to contribute to the success of others, the printing industry, and SGIA.

On Wayne’s appointment, Hayden Kelley, CEO of Drytac, comments: “We’d like to congratulate Wayne; he has consistently proved to be an excellent ambassador for Drytac and his appointment to the SGIA Committee proves how well respected he is within the entire industry.”

Drytac will be showcasing its award-winning adhesive materials on booth 6224 at PRINTING United 2019. The Drytac team – including Wayne Colbath – will be on hand to share their wealth of knowledge and experience about Drytac’s products throughout the show.

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Turner Signs prepares for new school year with Drytac Polar

A school in Doncaster has had a makeover in time for the new academic year thanks to Turner Signs and products from Drytac®.

Turner Signs was approached by a teacher at Hall Cross Academy – who had seen the Barnsley-based family signage business’s work on Instagram – regarding a large project to transform the building. The secondary school is starting the autumn term with a new headteacher, so a new look was appropriate to a fresh start this September.

Posting on Instagram, Turner Signs (@turnersignslimited) said: “The school went for a bright bold design to brighten up the large empty spaces and rolled this out throughout the school from numerous wall wraps to window graphics to various types of signage.”

While Turner Signs has its own in-house design department, this project was so big it called on the services of Ginger Fox Studio for the artwork – in the school’s colours of red, grey, black and white – so it could concentrate on the printing and application elements of the job. The printing and cutting stage took two days, using a Mimaki CJV150 integrated printer/cutter, with a further two days to complete the installation on-site.

Polar Grip from Drytac – the leading international manufacturer of self-adhesive materials for the large format print and signage market – was used throughout the project. A polymeric self-adhesive PVC film with a unique high-bond adhesive, Polar Grip offers five years’ durability in both indoor and outdoor conditions, ideal for digitally printed graphics in high-traffic areas such as school corridors.

Curt Turner, Director at Turner Signs, explains why the team chose the product: “We needed strong adhesive for the wall graphics installed on brickwork, so Drytac supplier Sabur Digital recommended Polar Grip. I applied a sample to the wall of our workshop as a test run and it worked really well and was really easy to install. It comes away from the silicone material well and is very forgiving when fixing errors.”

Turner Signs started in 1990 with roots in traditional sign-writing, with most work now covering vinyl signage and vehicle graphics. Curt Turner says the team will use Polar Grip again for other jobs, including potentially more wall graphics in another area of the Hall Cross Academy building.

Furthermore, Curt says he may print his own design for the Turner Signs workshop wall to use as a showcase for the business’s expertise and for Drytac Polar Grip.

“I will definitely use it again and recommend it to Turner Signs customers,” he says.

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Graphicomm Digital scores a strike with Drytac Polar vinyl

Graphicomm Digital completed a project just in time for the UK summer holidays: a massive 200sqm of wall graphics printed on Polar Premium vinyl from Drytac®.

Founded in 2000 by Commercial Director John Hardaker and his wife Janet Hardaker, and Production Director Paul Sharpe and his wife Colleen Sharpe, Graphicomm Digital moved from providing less lithographic work towards more digital wide-format graphics printing 13 years ago and, according to John, ‘haven’t looked back’.

“Signage is far and away the biggest part of our business,” he says.

Over this time, Graphicomm Digital has done numerous projects for a family-owned amusement park in its home city of Plymouth. When the same family business was undertaking a major renovation of another of its attractions, the New York Thunderbowl bowling alley and entertainment complex in Kettering, it called the Graphicomm Digital team to discuss its interior graphics needs.

Working with the client, Graphicomm Digital’s in-house graphic designer created an eye-catching wall graphic concept for the bowling alley: an underwater scene complete with coral and tropical fish, complementing images from the film franchise Pirates of the Caribbean. With such a large space to work with, Graphicomm Digital considered the material options for the job.

“We use vinyl every day so were more comfortable using vinyl again for the New York Thunderbowl project than, say, a wallpaper material,” explains John Hardaker.

Antalis, a supplier of Drytac products, recommended Drytac’s Polar Premium with a matte finish – a polymeric self-adhesive PVC film ideal for a range of applications including wall graphics, POS displays and general signage – plus a second Drytac product for laminate work.

The installation, which took place in early August, included applying the marine scene to two side walls measuring around 17m long, and across the front of the bowling alley area – a 21m-long space. In the cafe area Graphicomm Digital installed the biggest drop: a 5m-tall image of Pirates of the Caribbean character Captain Jack Sparrow.

Printing and laminating the graphics – using a Roland VersaCAMM VS-540 inkjet printer/cutter – took four days. The Graphicomm Digital team also undertook two full-day site visits ahead of the eight-day installation, a two-person job.

While Graphicomm Digital had used other Drytac products in the past, the bowling alley project was its first time using Drytac Polar.

“It’s a great product,” says John. “It prints well and is a lovely material to apply. The matte laminate finish looks and feels nice. We have already used Drytac Polar in two more projects as a result of the Thunderbowl job.

“This was a one-off, major overhaul of the entertainment complex so the graphics will be in place for a good many years.”

Check out more images from the project!
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Drytac appoints Gilbert Espinosa as West Coast Territory Manager

Drytac® is excited to announce the appointment of Gilbert Espinosa to the position of West Coast Territory Manager in the USA.

Gilbert joins Drytac – a leading international manufacturer of self-adhesive materials for the large format print and signage markets – with over 26 years’ experience in the sign and graphic industry. Based in Drytac’s California office in Sante Fe Springs, Gilbert will be responsible for Arizona, Southern California, Hawaii and Nevada. He will be tasked with building upon existing accounts and acquiring new business accounts throughout his territory.

“We’re excited to welcome Gilbert Espinosa to the Drytac team,” comments Wayne Colbath, Vice President of Sales, Drytac. “Being bilingual in English and Spanish combined with his two decades of experience managing various sized accounts make Gilbert a great addition to Drytac in the USA.”

Gilbert will be joining Drytac at PRINTING United. Please stop by booth 6224 to meet him and other experts from the Drytac team.

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