When it comes to advertising and signage in retail environments it’s essential to get it right, so Drytac has compiled a free downloadable guide to help businesses strike the right chord while saving time and money.
Drytac is a leading international manufacturer of self-adhesive materials for the large format print and signage markets and is therefore an expert in the exciting landscape of retail graphics. Available via the recently revamped Drytac.com website, the Graphic Solutions for Retail & Hospitality Environments guide looks at the constantly evolving in-store experience and how the right print media can make a serious impact.
The easy-to-use guide covers a number of key retail applications, such as wall graphics, floor decals, window signs, countertop adverts and outdoor displays, and the main Drytac products developed specifically for each one. For retailers, installers, interior designers, architectural firms, print businesses and many more professionals, the guide provides insiders’ knowledge of the market – including the ins and outs of the perfect product for each project.
Drytac’s self-adhesive products are designed to deliver outstanding results on a variety of applications, both short- and long-term – offering options for temporary advertising campaigns and permanent branding alike. Market-leading ranges, including the Drytac ReTac and Drytac Polar families utilise innovative adhesion technology to allow simple installation – even for the non-professional – easy repositioning and clean removal. They are also compatible with standard printing and cutting technologies for vibrant, eye-catching designs.
For example, a recent one-day WithinUs pop-up in Vancouver, Canada featured wall, window and floor graphics using Drytac SpotOn products. These are so easy to apply that graphics specialist Still Creek Press used the project as an on-site opportunity to train a new employee. Conversely, Sucrerie des Plaines, a family-run maple syrup business in Quebec, Canada now sports permanent signage produced using Drytac Polar Grip products. The graphics were installed onto a variety of surfaces including wood, metal, glass and corrugated plastic and are expected to withstand the extreme weather conditions typically experienced in the region for many years.
Importantly, Drytac also prioritises safety. Slip ratings on floor graphics media, FDA approvals on materials likely to be used in food environments, and fire ratings for products used in public spaces all help retail industry professionals choose the most suitable product for the job – and have peace of mind following installation. Graphic Solutions for Retail & Hospitality Environments covers this essential element of retail graphics.
The 2019 edition of the retail guide is available to download for free now. Simply visit https://www.drytac.com/retailinsidersguide to register for a copy.
“We chose Drytac SpotOn for a number of reasons,” he says. “It was super-easy to apply and it could be easily removed by anyone. In fact I used the event as on-site training for one of my staff members to teach her the ins and outs of an install. We had her apply some of the decals which she did with ease.
