Dallas-based DTX Wraps partnered with Downtown Dallas Inc. and local artists to deliver durable, large-scale public murals using Drytac Polar Grip Air and Interlam Pro Anti-Graffiti laminate.
Dallas-based print and installation specialist DTX Wraps used Polar Grip Air polymeric vinyl with permanent high coat weight (HCW) adhesive from Drytac to produce and install a series of large-scale murals across downtown Dallas as part of an ongoing Beautification Project led by Downtown Dallas Inc. (DDI).
DTX Wraps is a well-established graphics provider serving the Texas market, led by managing partner C.J. Reichwein, who has more than 20 years of experience in the industry. The company works with a wide range of commercial clients, agencies and public organizations, delivering high-impact print and installation solutions across retail, hospitality and civic environments.
The opportunity arose through DTX Wraps’ long-standing relationship with DDI, a privatized organization focused on enhancing and activating the downtown Dallas district. Working closely with DDI and local artists, DTX Wraps was tasked with producing and installing vibrant mural graphics designed to elevate public spaces and contribute to a wider city beautification initiative.
The project required large-format printed graphics that would remain securely in place in challenging, real-world environments typical of busy urban settings. Reliability and ease of installation were critical, given the scale and visibility of the murals.
DTX Wraps printed the graphics in-house on its Epson SureColor S80600L printer, ensuring strong color vibrancy and accurate reproduction of the artists’ work. For the base media, the team selected Polar Grip Air from Drytac. Known for its aggressive adhesive system, Polar Grip Air stays stuck in hard-to-stick-to environments, making it particularly well suited for demanding surface conditions often encountered in public installations. The material’s air release technology also supports efficient, bubble-free application.
“We chose this product because of the ease of installation,” said C.J. Reichwein. “When you’re installing large murals in public spaces, you need a product that performs consistently and bonds reliably. Polar Grip Air gives us that confidence.”
To ensure long-term durability and protection in a high-traffic public environment, the printed graphics were paired with Drytac’s Interlam Pro Anti-Graffiti laminate. The addition of the protective overlaminate made the finished murals ideal for public spaces, helping guard against surface damage and vandalism while maintaining visual impact.
There were no production or installation challenges during the project, and the response from DDI was overwhelmingly positive. The organization was thrilled with the final result and has since been inspired to continue expanding the Beautification Project throughout downtown Dallas.
“The success we see from projects like these is what keeps us coming back,” said C.J. Reichwein. “Drytac continues to deliver products we can trust to perform, every time.”
