The hidden cost of ‘box movers’

Authored by Dennis Leblanc, Territory Sales Manager for the Greater Toronto Area at Drytac.

In today’s ‘show me your invoice, I’ll beat it’ environment it’s difficult to compete against the ‘box mover’ business model. Everyone wants the lowest price and many people think the product is the only thing that counts, so why pay more?

However, this mentality has one goal: to move the same product as the competition at a lower price, with no concern for the customer experience, no support for if things go wrong and no added value. As the term suggests, it’s about moving those boxes off the shelves, period.

So have any of us looked at the back-end expenses that this approach actually cost our businesses? Buying from box movers rather than experienced, knowledgeable industry professionals can create a host of problems for your purchasing team that – I can almost guarantee this – you’re not taking into consideration before or after a purchasing decision. Your chosen supplier might have provided the same product as a more expensive competitor, but what if it’s the wrong product for what your client or project needs? Without the industry and application specialists whose knowledge is imbued in buying products from a professional company, it’s impossible to know. You could do the all the research yourself, but this costs you money and takes your focus away from what’s important: your business.

Let’s look at an example. You’ve been asked to quote on rigid POP displays for a short-term retail application. Your purchasing department calls a box mover dealer and requests a quote for the same cast film you always buy. Makes sense – they don’t use the product, so how are they going to know any different? The box mover quotes on the cast film as requested which, of course, is the cheapest price in the land. You submit your final costs to your client. Then the crickets start chirping; you wonder why you never heard back.

Here’s the alternative story. You’ve been asked to quote on rigid POP displays for a short-term retail application and your purchasing department reaches out to your dealer or manufacturer partner. These are trained experts in not just their product range but in the market and its typical applications. They ask the right questions to truly understand the project’s requirements and, as a result, recommend a low-cost monomeric film for short-term POP applications – the most suitable product for the job. You get your pricing back from the purchasing department and voila: no more crickets. And, by using the right material for the right application, you are more cost effective for your client, and are likely to actually achieve better margins.

It’s important to understand and remember that price is not the only important factor in the total equation: using the right materials for the application is paramount to success. It’s this knowledge and support that true industry professionals are here to provide. By working with the right dealer or manufacturer partner, there are no hidden costs, just happy customers.

Drytac has an extensive range of products for every display application – and a team of experts to help you choose the right one. Contact Drytac now to discuss your needs.

For more information on Drytac’s other products and services please visit www.drytac.com.

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Shine bright with Drytac Polar Chrome

Drytac® has announced the global availability of Polar® Chrome, an innovative reflective film perfect for the creation of eye-catching graphics in a range of environments.

Drytac – a leading international manufacturer of self-adhesive materials for the large format print and signage markets – has added Polar Chrome to its popular Polar range to give even more options to print professionals, advertising bureau and retailers who want to make an impact with their displays.

Polar Chrome is a 75 micron (3 mil) reflective satin silver PET film that catches the light for a stunning finish. Thanks to its compatibility with eco-solvent, solvent, latex and UV printing technology and availability in rolls up to 60″ wide, it is ideal for a wide variety of applications such as billboards, exhibition graphics, POS displays and public transport advertisements.

Its three-year indoor and two-year outdoor durability makes it perfect for interior signage and high-impact outdoor signs, with a two-year warranty providing extra reassurance. Furthermore, Polar Chrome is a great choice for the production of ultra-reflective labels.

Shaun Holdom, Global Product Manager at Drytac, comments: “We’re delighted to launch Polar Chrome, a new product perfect for the production of truly engaging displays and signage. This bold reflective film has already been used to create incredible effects by our network of trusted distribution partners, especially when teamed with clear UV ink to create textures with depth and special effect finishes. We’re looking forward to seeing our customers’ incredible designs using Polar Chrome.”

Drytac’s popular Polar range also includes Polar Burst, a satin reflective PVC film perfect for window graphics and Polar Grip vinyl, designed for rough surfaces and permanent printed signs even in extreme weather conditions.

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Popular Drytac products achieve fire-safety certifications

A number of Drytac®‘s most popular products have achieved a crucial fire safety certification, giving suppliers and end-users extra peace of mind for their display projects.

CAN/ULC-S102 is a surface burning characteristics test that is recognized in Canada, and an accreditation that will give Drytac’s customers around the world extra reassurance. It also boosts Drytac’s position as a leading international manufacturer of self-adhesive materials for the print, label and industrial markets.

Passing the test with flying colours are Drytac’s ReTac Textures products, embossed films that add depth and a tactile quality to wall murals, exhibition graphics, labels and more; and ReTac Smooth 75 and ReTac Smooth 150, printable polymeric PVC films designed for easily repositionable and removable wall displays. The Drytac ReTac Smooth products have several additional fire safety ratings that comply with strict fire regulations in public spaces.

Drytac Polar Grip and Polar Premium (North America) products have also passed the CAN/ULC-S102 assessment. Polar Grip is a polymeric self-adhesive PVC film for digitally printed signs or graphics with outdoor longevity of up to five years, even in harsh weather conditions. Polar Premium, similarly, is a range of easy-to-apply display materials that provide durability and versatility. Polar Premium printable self-adhesive vinyl, for instance, can be used for numerous applications including general signage, point-of-sale display, window, floor and vehicle graphics, and is available with either a permanent or removable adhesive.

“We’re delighted to announce that so many Drytac products have passed the stringent CAN/ULC-S102 tests,” comments Shaun Holdom, Global Product Manager of Drytac. “Canada-based customers now have that additional reassurance that their favourite Drytac products have passed yet more safety assessments, so they can focus on creating amazing designs and graphics.”

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Here we grow again: Drytac expands into state-of-the-art premises

Brampton, ON, Canada, July 11, 2019: Drytac®, a leading international manufacturer of self-adhesive materials for the print, label and industrial markets, is moving its Canadian operations into a single, state-of-the-art facility spanning over 70,000sq ft.

The new premises in Brampton, Ontario consolidates Drytac’s manufacturing and distribution into one building to improve efficiency and will accommodate the entire Canadian workforce under one roof. The move will take place in stages to ensure uninterrupted material supply and production.

The more generous space also provides increased production and converting capacity for both roll and sheet products, 32ft-high ceilings toallow storage of more raw materials and finished goods to keep up with demand, ten dock-level loading bays and easier access from a major highway.

The move to a larger building follows year-on-year growth since the acquisition of MultiTac in 2013, with more expansion predicted. The new premises will feature improved R&D facilities to support Drytac’s market-leading innovations in adhesive science, while a demonstration center and graphics academy are planned for the future.

“The new state-of-the-art building in Brampton signals Drytac’s continued growth while improving overall efficiency and strengthening the Drytac team,” comments Hayden Kelley, CEO of Drytac. “The phased move will ensure our customers won’t notice any interruption to their service, only enhanced products and support.”

The new address for Drytac in Canada is 30 Driver Road, Brampton, ON, L6T 5V2.

In addition to window, wall and floor graphic media, laminating films and mounting adhesives, Drytac’s key product areas include high-performance tapes, industrial adhesives and durable labels. For more information on Drytac’s products and services, please visit www.drytac.com.

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